Travel technology provider Snowfall has acquired group travel planning startup AmigoGo for an undisclosed amount.
Founded in 2020, AmigoGo launched last year and enables groups to plan and book trips together.
According to a release, the acquisition brings “technology expertise and product innovation” to Snowfall with AmigoGo founders Nick Castrioty and Josh Sparkes joining the business.
Snowfall, which offers a cloud-based B2B multimodal travel retailing system called Junction One for the business travel community, will integrate AmigoGo to further develop its trip planning capabilities.
Simon Arvidsson, chief growth officer at Snowfall, said: “We are always looking at ways that we can expand and enhance the Junction tech offering, whether that is organically or by acquisition. We are also keen to embrace tech disruptors and entrepreneurs whose knowledge and tech solutions are a strong fit for our business. AmigoGo’s innovative group trip planning solution will further strengthen Junction’s technology ecosystem, and we are excited to welcome Nick and Josh to our tech and innovation team."
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Sparkes of AmigoGo said: “We've always been driven by the ambition to innovate and elevate the travel experience. Joining Snowfall promises a bright future, and we are excited to be delivering game-changing products to travelers all over the world."
Just over a year ago Snowfall acquired business travel management software company Psngr1 to boost its presence in North America.