Marketing

News / Online

Cendyn acquires hotel digital marketing provider WIHP

By Mitra Sorrells | August 30, 2023

WIHP is based in Paris, extending Cendyn's reach in the EMEA region. Read More

News / Online

TikTok, Instagram, X: How travel startups use social media

By Morgan Hines | August 24, 2023

Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More

Opinion / Technology

Data strategies for CVBs in a cookieless future

By Michael Skladony – Semcasting | August 21, 2023

As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively. Read More

Opinion / Online

Transforming brand loyalty into brand love

By Tim Davis – Pace Dimensions | August 18, 2023

How hotel businesses in this volatile market can evolve their loyalty programs to build brand preference and affinity. Read More

News / Online

You, Me & The Machine: The Phocuswright Conference 2023

By PhocusWire | August 17, 2023

Make plans to attend The Phocuswright Conference in November for Center Stage sessions featuring industry leaders along with dedicated programs for innovation, diversity, Young Leaders and... Read More

News / Online

Online travel giants seeking to mix up marketing channels

By Linda Fox | August 15, 2023

Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels. Read More

News / Online

How online travel agencies plan to win and retain customers

By Phocuswright Research | August 8, 2023

Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More

News / Online

Airbnb accelerates supply growth, looks to expand beyond core service

By Mitra Sorrells | August 3, 2023

Airbnb saw its revenue reach $2.5 billion in the second quarter of this year - with more than 115 million nights and experiences booked on the platform. Read More

News / Online

Viator accounted for nearly half of Tripadvisor’s revenue in Q2

By Mitra Sorrells | August 2, 2023

Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More

Interview / Startups

STARTUP STAGE: Landng offers bookable travel itineraries from content creators

By Mitra Sorrells | July 31, 2023

Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands. Read More

From Our Partners / Technology

Revolutionize your hotel transactions with modern payment links

By Haley Crawford - Selfbook | July 31, 2023

With outdated transaction methods and high-risk credit card authorization forms having led the charge for years, hotels and guests are craving options that make secure, simple and flexible payments... Read More

News / Online

Buy now, pay later travel solution Uplift acquired for $100M

By Mitra Sorrells | July 27, 2023

Upgrade, which offers banking, credit and payment products directly to consumers, has acquired Uplift, which provides solutions used by more than 300 airlines, cruise lines and hotel chains in the U.S.... Read More